How Different Markets See Your Work

Veranstaltung wird auf Englisch stattfinden

The Global Lens: A Buyer’s Guide to International Photography Markets

The purpose of this session is simple. Photography is more competitive than ever, with many photographers chasing fewer and fewer commissions. That means international pitching needs to be sharper, more focused, and more culturally attuned. The work may be excellent, but buyers and producers in different countries often have different expectations around tone, confidence, clarity and presentation.

This talk will help photographers understand how to make adjustments to how they present their work depending on the territory — not by changing who they are, but by shifting emphasis in a way that makes the buyer feel confident commissioning them.

Format 

The session will involve me sharing a number of slides, including some examples of  photographers’ websites, framed by what I’ve learned as an art buyer and producer — and from sitting in the rooms where decisions are…